Delivering the Promise
5 Questions to ask yourself & a writer
“Writers aren’t people exactly. Or, if they’re any good, they’re a whole lot of people trying so hard to be one person.” – F. Scott Fitzgerald.
See full article at:
https://www.linkedin.com/pulse/5-questions-you-must-ask-yourself-your-writer-peter
5 Reasons for Copywriting
Picture, video and now audio … they seem to provide the answer to the big question of ‘How do we capture people’s attention and take them on a journey?’. But there is still a place for words in the art of communication, the psychology of persuasion, and ubiquitous selling.
See full article at:
https://www.linkedin.com/pulse/5-reasons-copywriting-peter-ning/
6 Habits of the Self-educated Customer
George Orwell’s Nineteen eighty-four started the idea of controlled information and constant surveillance through ‘telescreen’ devices. Today the smartphone with its personal communication, mobility and 24 hour access has provided the individual with new tools.
See full article at:
https://www.linkedin.com/pulse/6-habits-self-educated-customer-peter-ning/
4 ways to a Competitive Edge in business
You know when you are actually good at something, because people will pay you. But just because you are good at something doesn’t mean that you have a business unless it is consistent and scalable.
See full article at:
https://www.linkedin.com/pulse/4-ways-competitive-edge-business-peter-ning/
From Audience to Friends - 4 steps to success
Imagine your worst nightmare – for many people this is public speaking. Now imagine there are 4 key steps to show it is just a mindset change from talking with your friends … because no audience wants a speaker to fail.
See full article at:
https://www.linkedin.com/pulse/from-audience-friends-4-steps-success-peter-ning
4 business lessons from the sub 2 hour marathon
Over 100 years in the making, the sub 2 hour marathon was not achieved overnight and involved a team of experts working together. The marathon is the iconic Olympic event similar to the planning and endurance required for a business in the market for the long run.
See full article at:
https://www.linkedin.com/pulse/4-business-lessons-from-sub-2-hour-marathon-peter-ning/
Sample work
A few examples
Case study: Higher Education - DBS journey
The cost of an university place means the student will consider both the course reputation and the ease of application for this important decision. A university has many social, health and clinical courses which require the same legal compliance to work with children or vulnerable adults. Unfortunately the Disclosure and Barring Service (DBS) disclosure is a complex process involving internal departments and identity checks by external organisations.
Case study: Local Authority - IT support
A local authority needed to provide robust IT support for 5000 end users. As part of a larger ICT strategy the mixed estate of computers, laptops and printers required a staged upgrade and disposal. The software used needed to maximise licence costs by moving to a minimal usage basis. The duplication and backup of data stored on IT equipment needed to be centralised.
Case study: Local Authority - community centre
A local authority needs to balance investment decisions versus performance for about 50 services. As these services can be shared or linked, an evidence based process is needed to quickly show any impact on the strategic aims. The re-design of business intelligence processes needs to identify customer ‘touch points’, service interdependencies, KPIs (key performance indicators) and costs.
Writing
Do you Like
Characters
My Story
Storytelling
AIDA
Power of 3
4 planks in communication
5 Qs to ask
7, 38, 55 speaking
8 elements of storytelling
Draft the idea
Spelling – Get it Right
Perfect Copy
RTFM
Be content
Message
What’s in a Name?
The Real Santa
Make Good Choices
4 ways to Chat
Hook, line and sinker
Just not cricket
1st impressions
Customer focused
A confusing message
Right message, wrong time
Catch 2020
Sweet chariot
Lessons from sport
Brand at face value
Best Practice
Social Moves
Shepherd, Dog or Sheep
Get into the Habit
My Bible
Networking Heroes
Real USP
Ask the right Qs
4 step Algorithm
Keep it simple
Tip of the iceberg
Risk management
Cookie addiction
4 steps to breathe easy
Science
The drunk, scientist and politician
3 Rs
Write the future
The vaccine story
Face up to the facts 1
Face up to the facts 2
Leadership
About 6*
My Princess
Rule of S*x
3 types of Character
Helping Leaders
Dangerous duos
Patience
Hold back the tide
Nobody expects
Mirror mirror on the wall
Je t’aime
3 Cs
Magic, Myth & Mystery
Life – dog walk
Reality vs Perception
Truth vs. Comfort
Talking is good, listening is better
Stop going in circles
Economy – dog walk
Seeing is Believing 2
Seeing is Believing 1
Slow Message
Worth Waiting
In an Instant
Need for Speed
Hire & Fire
Fail fast, fail often?
Favourite Fast Friend
7S for Slow
Delivery
Science to practice
Strategy and time
Getting there
On your bike
Scoot down the road
ID control
6 steps of risk
Practical
Choose the Shoes
6Ds to Resolution
Bonfire 4F’s
Oct-2020 NatWest £4k for free?
Sept-2020 EDRF grant
3 steps to connecting
10 steps for Fear
Personal responsibility
Recharge your batteries
Cunning plan
Getting ideas
Going in circles
Don’t get lost
Today is ...
22 April – Earth
23 April – Book
Good old days – Labour
8 May – Red Cross
Misc
Finger on the pulse
TikTok tangle
Stories
Ducking Google data
Blame & BAME
Pointless process
Music to your ears