Delivering the Promise

“Writers aren’t people exactly. Or, if they’re any good, they’re a whole lot of people trying so hard to be one person.” – F. Scott Fitzgerald.

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Picture, video and now audio … they seem to provide the answer to the big question of ‘How do we capture people’s attention and take them on a journey?’. But there is still a place for words in the art of communication, the psychology of persuasion, and ubiquitous selling.

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George Orwell’s Nineteen eighty-four started the idea of controlled information and constant surveillance through ‘telescreen’ devices. Today the smartphone with its personal communication, mobility and 24 hour access has provided the individual with new tools.

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You know when you are actually good at something, because people will pay you. But just because you are good at something doesn’t mean that you have a business unless it is consistent and scalable.

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Imagine your worst nightmare – for many people this is public speaking. Now imagine there are 4 key steps to show it is just a mindset change from talking with your friends … because no audience wants a speaker to fail.

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Over 100 years in the making, the sub 2 hour marathon was not achieved overnight and involved a team of experts working together. The marathon is the iconic Olympic event similar to the planning and endurance required for a business in the market for the long run.

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The cost of an university place means the student will consider both the course reputation and the ease of application for this important decision. A university has many social, health and clinical courses which require the same legal compliance to work with children or vulnerable adults. Unfortunately the Disclosure and Barring Service (DBS) disclosure is a complex process involving internal departments and identity checks by external organisations.

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A local authority needed to provide robust IT support for 5000 end users. As part of a larger ICT strategy the mixed estate of computers, laptops and printers required a staged upgrade and disposal. The software used needed to maximise licence costs by moving to a minimal usage basis. The duplication and backup of data stored on IT equipment needed to be centralised.

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A local authority needs to balance investment decisions versus performance for about 50 services. As these services can be shared or linked, an evidence based process is needed to quickly show any impact on the strategic aims. The re-design of business intelligence processes needs to identify customer ‘touch points’, service interdependencies, KPIs (key performance indicators) and costs.

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7S for Slow

Hook, line and sinker

Just not cricket

1st impressions

Customer focused

A confusing message

Right message, wrong time

Catch 2020

Sweet chariot

Lessons from sport

Brand at face value

Networking Heroes

Social Moves

Real USP

Ask the right Qs

4 step Algorithm

Keep it simple

Tip of the iceberg

Risk management

Cookie addiction

4 steps to breathe easy

The drunk, scientist and politician

3 Rs

Write the future

The vaccine story

Face up to the facts 1

Face up to the facts 2

Science to practice

Strategy and time

Getting there

On your bike

Scoot down the road

ID control

6 steps of risk

Oct-2020 NatWest £4k for free?

Sept-2020 EDRF grant

3 steps to connecting

10 steps for Fear

Personal responsibility

Recharge your batteries

Cunning plan

Getting ideas

Going in circles

Don’t get lost

22 April – Earth

23 April – Book

Good old days – Labour

8 May – Red Cross

Finger on the pulse

TikTok tangle


Ducking Google data

Blame & BAME

Pointless process

Music to your ears