Delivering the Promise

We’re all the hero on our individual journey.

It’s because the hero, storytelling and communication are a basic part of being human. The simple story is that a community looks up to a hero to protect, communicate and lead to a better world.

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“New York, New York”

 Saying something twice may have worked for Frank Sinatra to “start spreading the [online] news”, yet “The Big Apple” was already a destination with a reputation. When you’re starting from a smaller fan base, how can you shine out in the social media world?

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We all love a good story. It may be a bedtime story you tell your children. A good book you can curl up with on the sofa. That song you can’t get out of your head. So why, how and what can you do to harness it in business?

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“Writers aren’t people exactly. Or, if they’re any good, they’re a whole lot of people trying so hard to be one person.” – F. Scott Fitzgerald.

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Picture, video and now audio … they seem to provide the answer to the big question of ‘How do we capture people’s attention and take them on a journey?’. But there is still a place for words in the art of communication, the psychology of persuasion, and ubiquitous selling.

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George Orwell’s Nineteen eighty-four started the idea of controlled information and constant surveillance through ‘telescreen’ devices. Today the smartphone with its personal communication, mobility and 24 hour access has provided the individual with new tools.

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You know when you are actually good at something, because people will pay you. But just because you are good at something doesn’t mean that you have a business unless it is consistent and scalable.

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Imagine your worst nightmare – for many people this is public speaking. Now imagine there are 4 key steps to show it is just a mindset change from talking with your friends … because no audience wants a speaker to fail.

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Over 100 years in the making, the sub 2 hour marathon was not achieved overnight and involved a team of experts working together. The marathon is the iconic Olympic event similar to the planning and endurance required for a business in the market for the long run.

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How a brew can get you in a stew.

Are you tea and sympathy?

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Do you knows?

Turkey and murky

Miff or Tiff

Rubbish days

Know, Like & Trust

1: In the Know

2: Inner Buzz

3: Three rules to Trust

4: Start with Sawubona

Hammer, goats & lightning

Nose that Knows

L of a difference (is it right?)

Caterpillar Cake Insanity

Going Viral?

Social Media Sharing

Who’s got your Back?

Guiding Star

4 Ways to Take the Journey

Be the Tree

See through Sinek

Six Honest Men

Aha & Eureka

Best Ideas

Life – dog walk

Reality vs Perception

Truth vs Comfort

Talking is good, listening is better

Stop going in circles

Economy – dog walk

Seeing is Believing 2

Seeing is Believing 1

Tales from the Sm(a)ell Room 1: Reflect

1: Cats – Intro Tune with a Twist

2: Big Cats – the Market

3: Three Pots – the Solution

4: Champagne & Roses – the Delivery

5: Gravy – the Story

6: Zoo to Shoo – 5 Steps to Tell the Tale

The cost of an university place means the student will consider both the course reputation and the ease of application for this important decision. A university has many social, health and clinical courses which require the same legal compliance to work with children or vulnerable adults. Unfortunately the Disclosure and Barring Service (DBS) disclosure is a complex process involving internal departments and identity checks by external organisations.

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A local authority needed to provide robust IT support for 5000 end users. As part of a larger ICT strategy the mixed estate of computers, laptops and printers required a staged upgrade and disposal. The software used needed to maximise licence costs by moving to a minimal usage basis. The duplication and backup of data stored on IT equipment needed to be centralised.

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A local authority needs to balance investment decisions versus performance for about 50 services. As these services can be shared or linked, an evidence based process is needed to quickly show any impact on the strategic aims. The re-design of business intelligence processes needs to identify customer ‘touch points’, service interdependencies, KPIs (key performance indicators) and costs.

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One for the Team

Beautiful Game

What’s in a Name?

The Real Santa

Make Good Choices

4 ways to Chat

Hook, line and sinker

Just not cricket

1st impressions

Customer focused

A confusing message

Right message, wrong time

Catch 2020

Sweet chariot

Lessons from sport

Brand at face value

Social Moves

Shepherd, Dog or Sheep

Get into the Habit

My Bible

Networking Heroes

Real USP

Ask the right Qs

4 step Algorithm

Keep it simple

Tip of the iceberg

Risk management

Cookie addiction

4 steps to breathe easy

The drunk, scientist and politician

3 Rs

Write the future

The vaccine story

Face up to the facts 1

Face up to the facts 2

D’oh, d’oh, don’t do …

M. Python … beware the snake’s gift

OMG … it’s coming home to roost

Snowball of Deceit

About 6*

My Princess

Rule of S*x

L is for Leader

Leading not Skirting

3 types of Character

Helping Leaders

Dangerous duos


Hold back the tide

Nobody expects

Mirror mirror on the wall

Je t’aime

3 Cs

Science to practice

Strategy and time

Getting there

On your bike

Scoot down the road

ID control

6 steps of risk

Choose the Shoes

6Ds to Resolution

Bonfire 4F’s

Oct-2020 NatWest £4k for free?

Sept-2020 EDRF grant

3 steps to connecting

10 steps for Fear

Personal responsibility

Recharge your batteries

Cunning plan

Getting ideas

Going in circles

Don’t get lost

22 April – Earth

23 April – Book

Good old days – Labour

8 May – Red Cross

Friday Feeling

Finger on the pulse

TikTok tangle


Ducking Google data

Blame & BAME

Pointless process

Music to your ears