“Writers aren’t people exactly. Or, if they’re any good, they’re a whole lot of people trying so hard to be one person.” – F. Scott Fitzgerald.

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https://www.linkedin.com/pulse/5-questions-you-must-ask-yourself-your-writer-peter

Picture, video and now audio … they seem to provide the answer to the big question of ‘How do we capture people’s attention and take them on a journey?’. But there is still a place for words in the art of communication, the psychology of persuasion, and ubiquitous selling.

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https://www.linkedin.com/pulse/5-reasons-copywriting-peter-ning/

George Orwell’s Nineteen eighty-four started the idea of controlled information and constant surveillance through ‘telescreen’ devices. Today the smartphone with its personal communication, mobility and 24 hour access has provided the individual with new tools.

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https://www.linkedin.com/pulse/6-habits-self-educated-customer-peter-ning/

You know when you are actually good at something, because people will pay you. But just because you are good at something doesn’t mean that you have a business unless it is consistent and scalable.

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https://www.linkedin.com/pulse/4-ways-competitive-edge-business-peter-ning/

Imagine your worst nightmare – for many people this is public speaking. Now imagine there are 4 key steps to show it is just a mindset change from talking with your friends … because no audience wants a speaker to fail.

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https://www.linkedin.com/pulse/from-audience-friends-4-steps-success-peter-ning

Over 100 years in the making, the sub 2 hour marathon was not achieved overnight and involved a team of experts working together. The marathon is the iconic Olympic event similar to the planning and endurance required for a business in the market for the long run.

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https://www.linkedin.com/pulse/4-business-lessons-from-sub-2-hour-marathon-peter-ning/