Writing the right message is the last step in the communication process.
Whether it is copy, content, post or tweet it is easy to forget that the words have to fit in with your branding, internal processes and the external world.
For customers, the channels are outside your control but analytics are one way to monitor success.
For staff and internal customers, the channels are totally in your control.
So often the message is written in isolation and fails to hit the mark.
Hence, the communication audit …