Delivering the Promise

Picture, video and now audio … they seem to provide the answer to the big question of ‘How do we capture people’s attention and take them on a journey?’. But there is still a place for words in the art of communication, the psychology of persuasion, and ubiquitous selling.

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https://www.linkedin.com/pulse/5-reasons-copywriting-peter-ning/

George Orwell’s Nineteen eighty-four started the idea of controlled information and constant surveillance through ‘telescreen’ devices. Today the smartphone with its personal communication, mobility and 24 hour access has provided the individual with new tools.

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https://www.linkedin.com/pulse/6-habits-self-educated-customer-peter-ning/

Imagine your worst nightmare – for many people this is public speaking. Now imagine there are 4 key steps to show it is just a mindset change from talking with your friends … because no audience wants a speaker to fail.

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https://www.linkedin.com/pulse/from-audience-friends-4-steps-success-peter-ning

You know when you are actually good at something, because people will pay you. But just because you are good at something doesn’t mean that you have a business unless it is consistent and scalable.

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https://www.linkedin.com/pulse/4-ways-competitive-edge-business-peter-ning/

Over 100 years in the making, the sub 2 hour marathon was not achieved overnight and involved a team of experts working together. The marathon is the iconic Olympic event similar to the planning and endurance required for a business in the market for the long run.

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https://www.linkedin.com/pulse/4-business-lessons-from-sub-2-hour-marathon-peter-ning/

The cost of an university place means the student will consider both the course reputation and the ease of application for this important decision. A university has many social, health and clinical courses which require the same legal compliance to work with children or vulnerable adults. Unfortunately the Disclosure and Barring Service (DBS) disclosure is a complex process involving internal departments and identity checks by external organisations.

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A local authority needed to provide robust IT support for 5000 end users. As part of a larger ICT strategy the mixed estate of computers, laptops and printers required a staged upgrade and disposal. The software used needed to maximise licence costs by moving to a minimal usage basis. The duplication and backup of data stored on IT equipment needed to be centralised.

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A local authority needs to balance investment decisions versus performance for about 50 services. As these services can be shared or linked, an evidence based process is needed to quickly show any impact on the strategic aims. The re-design of business intelligence processes needs to identify customer ‘touch points’, service interdependencies, KPIs (key performance indicators) and costs.

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